Cast Iron Kadhai

Objective

Create a humorous and engaging graphic post for Cast Iron Kadhai using a fake tweet from Neeraj Chopra, an Indian athlete.

Approach

• Concept: Leveraged Neeraj Chopra's athletic persona to highlight the health benefits of cooking with Cast Iron Kadhai.
• Execution: Designed a graphic post featuring a fake tweet praising Cast Iron Kadhai for healthy cooking.
• Tone: Used a humorous and sarcastic tone to make the content relatable and fun.

Outcome

The final post creatively connected the product with a popular athlete, making it appealing to health-conscious and fitness-focused audiences.